20 of the World’s Hottest Bikini Models in 2023
Bikini models have been captivating audiences around the world for decades, with their unique beauty and style. From the supermodels of the 1980s to today’s Instagram sensations, these stunning women have become global stars and icons of sexiness.
But what makes them so special? Why are bikini models so famous?
In this article, we will explore why bikini models have become such a powerful force in fashion and beyond.

Kate Upton
Kate Upton is a well renowned American model and actress who rose to fame after appearing on the cover of Sports Illustrated Swimsuit Issue in 2012. She has since appeared in numerous fashion campaigns, including Guess, Bare Necessities, Victoria’s Secret, Beach Bunny Swimwear and other notable brands. She also has had major roles in big-budget films such as The Other Woman and The Layover. Her characteristic curves and bubbly personality have made her one of the most famous bikini models of all time.
Emily Ratajkowski
Emily Ratajkowski first gained recognition when she appeared in Robin Thicke’s music video for “Blurred Lines” in 2013. Since then, she has become one of the most famous bikini models in the world, appearing in numerous magazine covers and ads. She has been a regular at Sports Illustrated Swimsuit Issue since 2013, and she also appeared as a model for DKNY Jeans, Asos Magazine and other brands. Emily has transitioned into acting with roles in Gone Girl, We Are Your Friends and I Feel Pretty.
Adriana Lima
Adriana Lima is a Brazilian supermodel who first rose to fame after winning Ford’s “Supermodel of Brazil” contest when she was just 15 years old. She quickly became one of the most sought-after models in the industry and landed her first Vogue cover just two years later. Adriana has graced the pages of numerous magazines, including Sports Illustrated Swimsuit Issue where she became a regular in 2015. She is also the longest-running Victoria’s Secret Angel to date and has appeared in several major campaigns for Maybelline, Donna Karan and more.
Irina Shayk
Irina Shayk is one of the world’s most coveted models who has graced magazine covers from Vogue Tokyo to Cosmopolitan UK. Her work with top brands such as Intimissimi, Roberto Cavalli and Beach Bunny Swimwear have made her an international star. Irina first rose to fame after appearing in the 2011 issue of Sports Illustrated Swimsuit Edition and subsequently landed as a cover model on the 2014 issue. In addition to being one of the most famous bikini models in the world, she also has a successful acting career.

Chrissy Teigen
Chrissy Teigen is an American model who first gained recognition after appearing on the cover of Sports Illustrated Swimsuit Issue in 2010. Since then, she has become one of America’s favorite supermodels with her bubbly personality and modeling work for brands such as Beach Bunny Swimwear and Victoria’s Secret. In addition to posing for countless magazine covers and campaigns, Chrissy has established herself as one of the most sought-after TV personalities with appearances on FABLife, Lip Sync Battle and The Real Housewives of Beverly Hills.
Alessandra Ambrosio
Alessandra Ambrosio is a Brazilian supermodel and actress who rose to fame after appearing in the Victoria’s Secret Fashion Show in 2000. She has been a regular at the show ever since, making her one of the most recognizable bikini models in the world. Alessandra has graced the pages of countless magazines, including Elle France, Cosmopolitan UK and Vogue Mexico. In addition to modeling for top brands such as Armani Exchange and Christian Dior, she also has had successful acting roles in films such as Daddy’s Home and Casino Royale.

Candice Swanepoel
Candice Swanepoel is a South African model who first gained recognition when she won “Model of the Year” at the South African Fashion Awards in 2003. She has since become one of the world’s top models, appearing in campaigns for brands such as Versace, Diesel and Nike. Candice has also graced the pages of several international magazines, including Vogue Australia and Harper’s Bazaar UK. Her work with Victoria’s Secret and Sports Illustrated Swimsuit Issue have made her one of the most famous bikini models in the world.
Nina Agdal
Nina Agdal is a Danish supermodel who rose to fame after becoming a cover model for Sports Illustrated Swimsuit Issue in 2014. Since then, she has become one of the most sought-after swimsuit models, appearing on the covers of magazines such as Esquire, Elle and Maxim. She has also had successful campaigns for top brands such as Nordstrom, Victoria’s Secret and Sperry Top-Sider. In addition to her modeling work, Nina has appeared in films such as Entourage and Don Jon.
Gigi Hadid
Gigi Hadid is an American model who first gained recognition when she was named a “Model of the Year” at the Daily Front Row Fashion Los Angeles Awards in 2014. Since then, she has become one of the world’s most sought-after models, appearing in campaigns for Maybelline New York, Balmain and Versace. Gigi is also a regular at the Victoria’s Secret Fashion Show and a frequent cover girl for magazines such as Vogue and Harper’s Bazaar. Her work with Sports Illustrated Swimsuit Issue has made her one of the most famous bikini models in the world.
Ashley Graham
Ashley Graham is an American model who first rose to fame after appearing on the cover of Glamour UK in 2014. Since then, she has become one of the most successful plus-size models, appearing on numerous magazine covers including Elle US and Vogue India. She has also been featured in campaigns for brands such as H&M, Lane Bryant and Levi’s. Ashley is frequently seen at major fashion events like New York Fashion Week and London Fashion Week and is one of the most famous bikini models in the world.
Hannah Davis Jeter
Hannah Davis Jeter is an American model who rose to fame after appearing on the cover of Sports Illustrated Swimsuit Issue in 2015. She subsequently became a regular at the magazine, appearing in numerous campaigns for top brands such as adidas and Ralph Lauren. Hannah has also graced the pages of major magazines such as Vogue Mexico and Maxim US, making her one of the world’s most sought-after bikini models. She has also had successful acting roles in films like Pitch Perfect 2 and Entourage.
Marloes Horst
Marloes Horst is a Dutch supermodel who first gained recognition after becoming a cover model for several international editions of Vogue in 2012. Since then, she has established herself as one of the world’s most popular models, appearing in campaigns for brands such as Maybelline and H&M. She has also been featured in magazines such as Harper’s Bazaar Australia and Elle UK. Marloes is frequently seen at major fashion events like New York Fashion Week and London Fashion Week and is one of the most famous bikini models in the world.

Hailey Bieber
Hailey Bieber is an American model who first rose to fame when she was signed to Ford Models agency at age 14. Since then, she has become one of the world’s top models with appearances in campaigns for brands such as UGG Australia, Guess and Joe Fresh. Hailey has also graced the pages of major magazines such as Elle US and Harpers Bazaar India, making her one of the most sought-after bikini models in the world. She is married to singer Justin Bieber and frequently seen at red carpet events around the globe.
Josephine Skriver
Josephine Skriver is a Danish model who first gained recognition when she appeared on numerous covers for international editions of Vogue in 2013. Since then, she has become one of the world’s top models with appearances in campaigns for brands such as Calvin Klein and DKNY. Josephine has also been featured in magazines such as Elle Spain and Glamour Mexico. Her work with Victoria’s Secret and Sports Illustrated Swimsuit Issue have made her one of the most famous bikini models in the world.

Barbara Palvin
Barbara Palvin is a Hungarian model who rose to fame after appearing on the cover of L’Officiel Paris in 2010. She has since become one of the world’s top models, appearing in campaigns for brands such as Armani Exchange, Dior and H&M. Barbara has also graced the pages of several international magazines, including Vogue Australia and Harper’s Bazaar UK. Her work with Victoria’s Secret and Sports Illustrated Swimsuit Issue have made her one of the most famous bikini models in the world.
Lais Ribeiro
Lais Ribeiro is a Brazilian model who first gained recognition when she appeared on the cover of Vogue Brazil in 2010. Since then, she has become one of the most sought-after swimsuit models, appearing on the covers of magazines such as Elle Brazil and GQ Mexico. She has also had successful campaigns for top brands such as Balmain and Versace. In addition to her modeling work, Lais is frequently seen at major fashion events like New York Fashion Week and London Fashion Week and is one of the most famous bikini models in the world.
Erin Heatherton
Erin Heatherton is an American model who rose to fame after becoming a Victoria’s Secret Angel in 2012. Since then, she has become one of the world’s top models with appearances in campaigns for brands such as Chanel and Dior. Erin has also graced the pages of several magazines such as Vogue US and Glamour UK. She has also had successful acting roles in films like The Other Woman and Love & Other Drugs, making her one of the most famous bikini models in the world.
Sara Sampaio
Sara Sampaio is a Portuguese model who first gained recognition after appearing on the cover of Elle Portugal in 2011. Since then, she has become one of the world’s top models with appearances in campaigns for brands such as Guess, Balmain and Calvin Klein. She also appeared in magazines such as Marie Claire UK and Glamour US. Sara is a frequent presence at the Victoria’s Secret Fashion Show and one of the most famous bikini models in the world.
Natasha Barnard
Natasha Barnard is a South African model who gained recognition after being named Face of Lingerie 2012 by Vogue Italia. Since then, she has become one of the world’s top swimsuit models with appearances in campaigns for brands such as H&M and L’Oreal Paris. Natasha has also graced the pages of major magazines such as Elle US and Elle Japan, making her one of the most sought-after bikini models in the world.

Tanya Mityushina
Tanya Mityushina is a Russian model who first gained recognition after appearing on the cover of Glamour Russia in 2013. Since then, she has become one of the world’s most sought-after swimsuit models, appearing on magazine covers for publications such as Maxim US and FHM Mexico. She has also been featured in campaigns for brands such as BCBGMAXAZRIA and Guess, making her one of the most famous bikini models in the world.
Hot BIkini Models and Women in Fashion and Entertainment
Whether it’s showing off their gorgeous figures on a runway or inspiring us to feel confident in swimwear, bikini models continue to be an integral part of modern culture.
Their unique looks and influence extend beyond just modeling into many aspects of our lives, from art to entertainment.
As long as women continue to make bold statements through fashion, the power of the bikini model will live on.